And I think that’s because those who are using Futura understand what Futura is, and what makes it work.
(The new identity made for the Barbican Arts center, for example, is masterful). Most uses of Futura I see tend to be very well done. Stay within the popular eye for enough decades, and typefaces begin to gain use merely for their name.īut Futura isn’t as plagued by this. The issue is when artistic and cultural trends narrow the ranges of expressions that we see in typography. It’s a classic, and a personal favorite of mine.
It’s not that Futura is bad, quite the opposite. It’s time to look Alternatives to Futura Font
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